Longcroft & Old Ltd qualifies as a Data Controller under the Regulation (EU) 2016/679 of The European Parliament and of The Council of 27 April 2016 (General Data Protection Regulation (the “GDPR”)). As such, we aim to comply with all legal obligations which the GDPR implies on Data Controllers.
In this Policy the following terms have these meanings:
“Cookie” means a small text file placed on your computer or device by our website when you visit our website;
“Our website” means this website, www.longcroftandold.com;
“Personal data” means data that we process which is any information that can be personally attributable to an individual such as a name, email address or telephone number;
“We/Us/Our” means Longcroft & Old Ltd, a limited company Registered in England under Company Number 01305861, whose registered address is 30 Central Markets, West Market Buildings, Smithfield, London, EC1A 9PS.
2. About this policy
This policy describes:
The types of information that we may collect from you when you access or use our website – www.longcroftandold.com; or interact with us; and
Our practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies only to information we collect through our services and in the electronic communications sent through or in connection with our services.
Our Data Protection Officer
The Data Protection Officer at Longcroft & Old Ltd is Natalie Leong.
3. What data do we collect?
Some data will be collected automatically by our website and other data will only be collected if you voluntarily submit it.
Automatically collected data, which includes data collected through Google Analytics will be non-personally identifiable data.
Data collected that you have voluntarily submitted may be personally identifiable data.
Depending upon your use of our website, we may collect some or all of the following data:
2. Email addresses
3. Telephone number
4. Enquiry message/detail
5. Browsing statistics and behaviour via Google Analytics (automatically collected)
4. How we use the information we collect
We use the information that we collect from you in a variety of ways.
We use the information to provide the services and information that you request and to respond to enquiries, requests and questions.
Cookies and tracking technologies
We use collected information through cookies and similar technologies to:
- Monitor site usage statistics such as total number of visitors and pages viewed;
- Track your behaviour after receiving an email newsletter or digital marketing material from Longcroft & Old Ltd including open rate and links clicked;
Cookies on our website
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Google Analytics: We use Google Analytics to monitor traffic levels, search queries and visits to this website.
Cookie Consent: The cookie tool on this website remembers your privacy settings for the next time you visit the website.
You can obtain more information about cookies by visiting http://www.allaboutcookies.org
We use Google Analytics to measure and evaluate access to and traffic on our website, and to create user navigation and behaviour reports for our website administrators and marketing team.
Data collected from Google Analytics is not attributable to an individual.
5. Storing and sharing your data
Do we keep your data?
We keep your data:
- for as long as we need to in order to use it as described above in section 4;
- for as long as we have your permission to keep it, such as using it to send you our newsletter or other marketing materials;
- if you are an active customer.
Where do we keep your data?
Personally identifiable data that you submit through our website will not be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein).
Do We Share Your Data?
No, Longcroft & Old Ltd will never share your data with any third-party.
6. Right of consent withdrawal
7. Change or review of information
If you would like to review, change or delete personal data we have collected from you or you had submitted or permanently delete your account, please contact us.
8. Accessing or correcting your personal information
We take reasonable steps to accurately record the personal information that you provide to us, as well as any subsequent updates.
You have the right to ask for a copy of any of your personal data held by us.
We encourage you to review, update, and correct the personal information that we maintain about you. You may request that we delete personal data about you that is inaccurate, incomplete, and irrelevant for legitimate purposes, or is being processed in a way which infringes any applicable legal requirements.
Please contact our Data Protection Officer for more information on this process.
See section 15 below for contact details.
You may at any time review or change the personal information we maintain about you by contacting Longcroft & Old Ltd. Upon your request, we will delete your contact information and personal data from our active databases.
10. Children’s Privacy
Longcroft & Old Ltd does not knowingly collect personal information from children under the age of 13. If we learn that we have personal information on a child under the age of 13, we will delete that information.
11. Changes to this policy
12. Governing law
The copyrights of our Website are the property of Longcroft & Old Ltd.
Texts, graphics, photographs, animations, videos and clips, visible on the website are the object of copyright and are part of the intellectual property of Longcroft & Old Ltd. Those may not be reproduced, used, presented or represented without an explicit written permission by Longcroft & Old Ltd. Any distribution of files, obtained by the users of the website, or of parts of such files, constitutes a violation of the relevant intellectual property protection laws and is prosecuted by the law.
Nothing contained on this website may be interpreted as granting a license or right of use as a trademark without the prior explicit written consent of Longcroft & Old Ltd.
Longcroft & Old Ltd is controlled, operated and administered entirely within the United Kingdom.
If you are accessing the Longcroft & Old Ltd website from another jurisdiction, please be advised that you are transferring your personal information to Longcroft & Old Ltd in United Kingdom and, by using the website, you consent to that transfer and to abide by the applicable laws concerning your use of the website and your agreements with us.
15. Contacting us